Can you help us create a brand for a partnership in Gateshead?
Who we are
Rise is a leading health and wellbeing charity. We are passionate about the role that physical activity can play in making a positive difference to communities across North East England that need it most.
We’re the lead applicant on a project in Gateshead, funded by Sport England that uses place-based approaches to transform lives and communities through movement and physical activity.
Our challenge
The steering group for the project brings together partners from a range of sectors including the Active Partnership (Rise), Gateshead Council (including public health, leisure leads, youth lead and anti-poverty leads), the voluntary, community, social enterprise (VSCE) sector (Edberts House, Connected Voice, Gateshead Community Bridge Builders), infrastructure organisations, the NHS Integrated Care Board (IBC) and the Police and Crime Commissioner Violence Reduction Unit.
We need a brand/strapline created so that the group can speak with one voice. If you are interested, we would love to hear a proposal from you responding to what we need.
What you need to know
This new brand/strapline needs to be unique, even though:
- Rise is an Active Partnership with equivalents across England who are working on similar projects.
- Rise is working on a similar projects across multiple locations.
- There are lots of partners involved in the Gateshead project – Rise is the lead applicant but should not be more prominent.
The brand/strapline is aimed at partners and end users: we want to bring partners in and work with a single collaborative approach rather than siloed working, but also communities and residents so they have a ‘movement’ they can relate too.
It will it be used on the existing comms channels of the partners, in meetings and at events.
The project has funding to March 2028, but we expect further funding and want the brand to have longevity beyond this.
What we need
- Identity: detailing our offer and USP
- Name – brand/strapline
- Logo
- Colour palette
- Assets
- Brand guidelines: these should detail how to use the new brand; how to talk about it and how to refer to the partners; and how partners should describe the brand in their own communications
- Word/report templates
- PowerPoint templates
- Leaflet/flyer/poster templates
- Social media templates for LinkedIn, Facebook, Instagram formats
At this stage we are not considering creating new channels such as a website or social media accounts.
Timeline
Deadline for agency proposals: Sunday 8 February.
Decision made: week commencing 9 February.
Delivery of assets: ideally April 2026, however we do have some flexibility.
How to apply
Please get in touch if you have any questions or submit a proposal outlining why you are suitable and you would approach the work to:
Michael Walsh, Head of Communications and Marketing, [email protected]